Why a business news and feature content format targeted at the SME market segment?

There is a distinct absence of programmes targeted to the owners and operators of small and medium sized firms. This segment is worthy of focus for the following reasons:

• Most operators are not trained in the operational areas of running a business such as marketing, accounting, finance, legal among many others.

• The demands and long hours of their business preclude them from attending courses, workshops, seminars and pursuing training in general.

• Many are desperate for advice, support and guidance in negotiating the difficult economic conditions.

• Changing regulations and laws are not being communicated to this segment in a timely, comprehensive and consistent manner.

• Thousands of Jamaicans wish to become entrepreneurs but are unaware and fearful of exploring self employment.

• Jamaican business owners do not generally mentor or coach; this programme will provide an access to information and support for potential successful entrepreneurs.