Monday, October 26, 2009
Wednesday, September 30, 2009
Why a business news and feature content format targeted at the SME market segment?
There is a distinct absence of programmes targeted to the owners and operators of small and medium sized firms. This segment is worthy of focus for the following reasons:
• Most operators are not trained in the operational areas of running a business such as marketing, accounting, finance, legal among many others.
• The demands and long hours of their business preclude them from attending courses, workshops, seminars and pursuing training in general.
• Many are desperate for advice, support and guidance in negotiating the difficult economic conditions.
• Changing regulations and laws are not being communicated to this segment in a timely, comprehensive and consistent manner.
• Thousands of Jamaicans wish to become entrepreneurs but are unaware and fearful of exploring self employment.
• Jamaican business owners do not generally mentor or coach; this programme will provide an access to information and support for potential successful entrepreneurs.
• Most operators are not trained in the operational areas of running a business such as marketing, accounting, finance, legal among many others.
• The demands and long hours of their business preclude them from attending courses, workshops, seminars and pursuing training in general.
• Many are desperate for advice, support and guidance in negotiating the difficult economic conditions.
• Changing regulations and laws are not being communicated to this segment in a timely, comprehensive and consistent manner.
• Thousands of Jamaicans wish to become entrepreneurs but are unaware and fearful of exploring self employment.
• Jamaican business owners do not generally mentor or coach; this programme will provide an access to information and support for potential successful entrepreneurs.
Sunday, August 30, 2009
Businessuite Report Season co-sponsorship
Season co-sponsorship of 13 programmes (maximum four sponsors)
JA$1, 170, 000.00 (+GCT)
• Opening and closing credits
• 4 X 30 second spots in the programme. Each programme will be rebroadcast at least 12 times over a one-year period.
• Brand exposure in promo’s on cable stations Flow 100 AND PBCJ
• Brand exposure in promo’s during Businessuite Today on BESS100.5FM.
• Brand exposure in advertisment in Businessuite magazine
• Brand exposure in internet marketing campaign – including face book, twitter, website, and email blasts
• DVD copy of sponsored programme for private company use only
JA$1, 170, 000.00 (+GCT)
• Opening and closing credits
• 4 X 30 second spots in the programme. Each programme will be rebroadcast at least 12 times over a one-year period.
• Brand exposure in promo’s on cable stations Flow 100 AND PBCJ
• Brand exposure in promo’s during Businessuite Today on BESS100.5FM.
• Brand exposure in advertisment in Businessuite magazine
• Brand exposure in internet marketing campaign – including face book, twitter, website, and email blasts
• DVD copy of sponsored programme for private company use only
Sponsorship Opportunities
Programme co sponsor JA$102,000.00
Opening and closing credits,
Promo’s on station
4 X 30 second spots
Opening and closing credits,
Promo’s on station
4 X 30 second spots
Advertising Opportunities
Standard Advertising Rate JA$850.00 per second
Advertisement Duration
On Screen Logo 5 seconds
Screen Crawl 10 seconds
Infomercial 120 seconds
Advertisement Duration
On Screen Logo 5 seconds
Screen Crawl 10 seconds
Infomercial 120 seconds
Saturday, August 29, 2009
BUSINESSUITE REPORT Sundays & Wednesday 8pm
The Businessuite Report is a mixture of interviews and pre-produced features that present a review of business and business issues in an entertaining, informative and often time’s humorous fashion with a heavy emphasis on SME business, business personalities and issues. The programme will also include recorded discussion segments with the programme host and market analysts. The objective is to give listeners and viewers a deeper insight into the companies and how they are performing. We will also look at leadership, products and services, competitive landscape, future prospects, and of course the financials. If it impacts the company we will cover it.
Friday, August 28, 2009
Knights$Angels
“Knights$Angels will open the door and provide strategic insight into how investors make investment decisions and how people looking for investments go about pitching - the wrong and right way.
The vast majority of Jamaicans have never really seen this process at work and so Knights$Angels is expected to change in a big way how investing is viewed.”
In each programme a group of five (5) potential investors, who are primarily affluent individuals will each seek to provide capital up to a maximum of JA$5 million for a business start-up or ongoing business, in exchange for convertible debt or ownership equity.
Total amount available from the Knights$Angels investors is therefore JA$25 Million.
Investing their own funds, these investments usually bear extremely high risk and are usually subject to dilution from future investment rounds. As such, they require a very high return on investment. Because a large percentage of investments are lost completely when early stage companies fail, professional investors seek investments that have the potential to return at least 10 or more times their original investment within 5 years, through a defined exit strategy, such as plans for an initial public offering or an acquisition.
Each business owner entrepreneur will be given 10 minutes to make a pitch to the group of investors. They will not be allowed to read from any support material and must therefore come fully prepared to make the pitch and also answer questions from the investors about the company or business proposal from memory. The pitch must start out by stating how much investment they are seeking from the investors and how much equity they are prepared to give up for this investment.
Stay tuned for another exciting new programme from Blackslate
The vast majority of Jamaicans have never really seen this process at work and so Knights$Angels is expected to change in a big way how investing is viewed.”
In each programme a group of five (5) potential investors, who are primarily affluent individuals will each seek to provide capital up to a maximum of JA$5 million for a business start-up or ongoing business, in exchange for convertible debt or ownership equity.
Total amount available from the Knights$Angels investors is therefore JA$25 Million.
Investing their own funds, these investments usually bear extremely high risk and are usually subject to dilution from future investment rounds. As such, they require a very high return on investment. Because a large percentage of investments are lost completely when early stage companies fail, professional investors seek investments that have the potential to return at least 10 or more times their original investment within 5 years, through a defined exit strategy, such as plans for an initial public offering or an acquisition.
Each business owner entrepreneur will be given 10 minutes to make a pitch to the group of investors. They will not be allowed to read from any support material and must therefore come fully prepared to make the pitch and also answer questions from the investors about the company or business proposal from memory. The pitch must start out by stating how much investment they are seeking from the investors and how much equity they are prepared to give up for this investment.
Stay tuned for another exciting new programme from Blackslate
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