BNC3 - BLACKSLATE CABLE TELEVISION: September 2009

Wednesday, September 30, 2009

Why a business news and feature content format targeted at the SME market segment?

There is a distinct absence of programmes targeted to the owners and operators of small and medium sized firms. This segment is worthy of focus for the following reasons:

• Most operators are not trained in the operational areas of running a business such as marketing, accounting, finance, legal among many others.

• The demands and long hours of their business preclude them from attending courses, workshops, seminars and pursuing training in general.

• Many are desperate for advice, support and guidance in negotiating the difficult economic conditions.

• Changing regulations and laws are not being communicated to this segment in a timely, comprehensive and consistent manner.

• Thousands of Jamaicans wish to become entrepreneurs but are unaware and fearful of exploring self employment.

• Jamaican business owners do not generally mentor or coach; this programme will provide an access to information and support for potential successful entrepreneurs.

Executive Test Drive

TEST DRIVE AND EXECUTIVE TEST DRIVES are weekly programme reviews and features on matters relating to the Jamaican New Automotive Sector. First Season Start September 2010 looking at models for 2011. EXECUTIVE TEST DRIVE aired weekly on FLOW100, is a 30-minute news, feature, interview and personality review of the latest trends and developments in the local and international automotive industry of interest to Business Executives as the primary target audience and the general public. The programme also has the latitude to explore other related subject matters and themes, ensuring that it remains relevant and up-to-date on current activities as they occur and develop within the region and around the world. A key feature of the programme each week is a test drive of a new model vehicle by a business executive highlighting his experience and comments. The primary goal of the programme is to inform and educate the general public on matters relating to Jamaican Automotive Industry, resulting in a more informed public and more interaction with the companies in the industry. Cost: JA$70,000.00 per programme Commercial and Promotion Entitlements per programme include the following. 1. Opening and closing credits 2. One model vehicle selected for the test drive 3. On screen branding throughout the programme 4. Two (2) 30 second commercials in each programme 5. Daily programme promo 6. Repeat broadcast

Knight$Angels -

coming January 2010, “Knights$Angels will open the door and provide strategic insight into how investors make investment decisions and how people looking for investments go about pitching - the wrong and right way. The vast majority of Jamaicans have never really seen this process at work and so Knights$Angels is expected to change in a big way how investing is viewed.” In each programme a group of five (5) potential investors, who are primarily affluent individuals will each seek to provide capital up to a maximum of JA$5 million for a business start-up or ongoing business, in exchange for convertible debt or ownership equity. Total amount available from the Knights$Angels investors is therefore JA$25 Million.